In 2015, Freja Hedman, her brother and some friends founded Novell Gaza. It is a non-political NGO that organizes cultural- and educational activities in Gaza in order to empower young Palestinians. Workshops in English and Creative Writing accumulate into a short story writing competition. The ten best short stories are selected by a jury of acknowledged Swedish authors, journalists, artists and members of parliament. An anthology is printed and published in Sweden, UK and Palestine. It is distributed to libraries, schools and other relevant institutions in both Gaza and Sweden in order to build a creative bridge between the two countries and its youth.
Freja is an alumni at Lund University with an academic background in Statistics, Political Science and Arabic. After graduating, Freja has lived in Cairo working mainly at the AUC (American University in Cairo).